Viral Videos

Viral Video: Heineken’s Departure Roulette Commercial

Viral Video: Heineken’s Departure Roulette Commercial

We have all said at some stage that we would “drop everything to go on that trip”. At a whim, just leave everything behind and head straight to the airport. This dinner table conversation topic was brought to life when the marketing gurus at Heineken created the Departure Roulette – where they offered strangers a free trip to a random country, but only if they committed right then and there.

The video was a hit, and now stands with over 5.7 million views.

Fans and viewers from all over the world loved the idea and left countless comments to truly turn this campaign into a viral super-hit!

Once again – well done Heineken!



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Amanda Dyer is a highly sought after ‘Social Media Influencer’ and accomplished digital marketer. Over the last 15 years, Amanda has not only worked as a highly acclaimed supermodel in markets like Milan, Paris, Tokyo and New York, but was also involved in running a leading modeling agency in Singapore which demanded global attention. Amanda is also the owner of edgy lifestyle brand "Maison by Amanda Dyer" Follow her on Instagram @amandadyer

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